Money Made Clear
Don’t link bank accounts, so most apps are useless.
Don’t trust AI. Yet 28m in the UK asked it about money because they had no better option.
Every life moment is a money moment.
Get the everyday right, and the big stuff feels easier
From Life Moment to Action
Share a life moment
Your options, uncovered
Act with confidence
“I built Cherpa because the right information at the right moment changes everything.”
My dad died when I was fourteen. My mum was left navigating a financial services system that gave her no useful answers when she needed them most.
I spent twenty years at Standard Life, J.P. Morgan and Barclays, shaping propositions for millions of customers and billions in assets. I kept seeing the same gap, and it is widening. When people hit a life moment, redundancy, separation, a new baby, they face money questions with nowhere to turn. Not because information doesn't exist. Because nobody connects it to their actual situation.
Financial advisers are too expensive for everyday questions. Apps demand bank data most people wouldn’t share. Generic content doesn't apply to real lives.
So people worry, struggle and miss out.
Accurate and personalised.
Cherpa changes that. One conversation. Your life context. Only the options that matter to you across benefits, debt, savings, pensions. Accurate & personalised. Your always on Money Brain.
Frequently asked questions
What is Cherpa?
Cherpa is your money brain. Ask it anything about money, from benefits and debt to savings, pensions and tax, and it gives you accurate, personalised information drawn from verified UK sources. It understands your situation, surfaces the options that matter to you, and shows you where every answer comes from.
Is Cherpa available to use right now?
Yes. Cherpa is live on the App Store and Google Play. Download it, ask your first question, and see what it surfaces for you.
Does Cherpa provide financial advice?
No. Cherpa provides accurate, personalised information — not regulated financial advice. It surfaces relevant options based on your circumstances so you can make your own informed decisions. Cherpa is not authorised or regulated by the FCA.
Is Cherpa regulated by the FCA?
No. Because Cherpa does not provide financial advice, it is not authorised or regulated by the Financial Conduct Authority (FCA). If our model evolves in the future, we will explore the relevant regulatory pathways.
How does Cherpa protect my data?
Your data stays with you. We never sell it and never use it for marketing. Every answer Cherpa gives traces back to a verified source, so you can always see where it comes from.
We listened
The way we get help with money just changed.
One place. Every question. Every moment.