Your voice-first AI money coach for women
Your voice-first AI money coach for women
Your voice-first AI money coach for women
Because every life moment is a money moment — and you deserve to feel confident in all of them.
Because every life moment is a money moment — and you deserve to feel confident in all of them.
Because every life moment is a money moment — and you deserve to feel confident in all of them.
Money wasn’t built for women’s realities
Money wasn’t built for women’s realities
Careers pause, families change, life takes unexpected turns. Yet financial systems still assume a straight line. Cherpa is built for the real journey—squiggly, human, and uniquely yours.
Careers pause, families change, life takes unexpected turns. Yet financial systems still assume a straight line. Cherpa is built for the real journey—squiggly, human, and uniquely yours.
60% lack confidence
13% pay gap
35% smaller pensions
60% lack confidence
13% pay gap
35% smaller pensions
60% lack confidence
13% pay gap
35% smaller pensions
Cherpa is reinventing how women experience money
Life-moment coaching
Life-moment coaching
Life-moment coaching
Voice-first design
Voice-first design
Human Voice-first design
Privacy-first technology
Privacy-first technology
Privacy-first technology
No product pushing
No product pushing
No hidden product pushing
We do the maths. You make the moves
“I built Cherpa because women deserve better.”
My journey with money began at fourteen, when my dad died suddenly and my mum, brilliant and educated, was left navigating finances in a system never built for her.
After two decades in financial services, I saw the same pattern: women underserved and expected to adapt to solutions unfit for their realities. The result is clear: we often earn less, retire with smaller pensions, and feel less confident about investing.
Cherpa is my answer. A voice-first AI money coach built for women with empathy, privacy and a recognition that every journey is unique. It turns financial anxiety into confidence and helps women thrive at every stage of life.
Dia Banerji,
Founder & CEO
Income rollercoaster?
Talk to Cherpa, find stability
Cherpa: Built from women's real experiences.
Income rollercoaster?
Talk to Cherpa, find stability
Cherpa: Built from women's real experiences.
Part-time fears?
Talk to Cherpa, get clarity
Cherpa: Built from women's real experiences.
Part-time fears?
Talk to Cherpa, get clarity
Cherpa: Built from women's real experiences.
Income rollercoaster?
Talk to Cherpa, find stability
Cherpa: Built from women's real experiences.
Part-time fears?
Talk to Cherpa, get clarity
Cherpa: Built from women's real experiences.
From life moment to money confidence
It begins with
It begins with "Hey Cherpa"
It begins with "Hey Cherpa"
Share your life moment
Share your life moment
Share your life moment
Cherpa listens,calculates, and responds with care
Cherpa listens,calculates, and responds with care
Cherpa listens,calculates, and responds with care
You act with confidence
You act with confidence
You act with confidence
"Hey Cherpa"
Unlock Financial Wellbeing and Drive Engagement with Cherpa
For Employers
Offer Cherpa as a financial wellbeing benefit that helps female employees reduce money stress, build confidence, and thrive in life and at work.
For Financial Institutions
Partner with Cherpa to enhance engagement with female customers by offering life-moment support that builds money confidence and lasting trust.
Unlock Financial Wellbeing and Drive Engagement with Cherpa
For Employers
Offer Cherpa as a financial wellbeing benefit that helps female employees reduce money stress, build confidence, and thrive in life and at work.
For Financial Institutions
Partner with Cherpa to enhance engagement with female customers by offering life-moment support that builds money confidence and lasting trust.
Unlock Financial Wellbeing and Drive Engagement with Cherpa
For Employers
Offer Cherpa as a financial wellbeing benefit that helps female employees reduce money stress, build confidence, and thrive in life and at work.
For Financial Institutions
Partner with Cherpa to enhance engagement with female customers by offering life-moment support that builds money confidence and lasting trust.
Support without strings
Just between us
What you share stays here
Support without strings
Just between us
What you share stays here
Support without strings
Just between us
What you share stays here
Founder & CEO
Dia Banerji
Dia Banerji
Dia Banerji is a global financial-services leader with over 20 years of experience across the UK, Middle East, and Asia. Former Head of Proposition and Strategy at Standard Life, she helped shape offerings reaching 9 million customers and £200 billion in assets. Having held leadership roles at JPMorgan, Barclays, and Societe Generale, she is a recognised voice in financial inclusion and responsible AI, dedicated to democratising financial services for all.
Dia Banerji is a global financial-services leader with over 20 years of experience across the UK, Middle East, and Asia. Former Head of Proposition and Strategy at Standard Life, she helped shape offerings reaching 9 million customers and £200 billion in assets. Having held leadership roles at JPMorgan, Barclays, and Societe Generale, she is a recognised voice in financial inclusion and responsible AI, dedicated to democratising financial services for all.
Frequently asked questions
What is Cherpa?
Cherpa is an early-stage venture building a voice-first AI money coach for women. Our goal is to help turn everyday money moments into confidence, from budgeting for life changes to planning ahead with clarity. We are currently at pre-seed stage and developing our first concept demo.
Is Cherpa available to use right now?
Not yet. We are pre-product and pre-launch. By joining the waitlist, you will be among the first to see our demo and help shape the experience.
Does Cherpa provide financial advice?
No. Cherpa does not provide regulated financial advice or recommend specific financial products. It is being built as a financial confidence and education tool designed to support your decision-making, not to replace licensed advisers.
Is Cherpa regulated by the FCA?
No. Because Cherpa does not provide financial advice, it is not authorised or regulated by the Financial Conduct Authority (FCA). If our model evolves in the future, we will explore the relevant regulatory pathways.
How does Cherpa protect my data?
Privacy is at the core of Cherpa. When we launch, your data will stay with you. We will never monetise your data, and our suggestions will always be clear and explainable so you remain in control.
When will Cherpa launch?
We are working towards our first public demo. Join the waitlist to be among the very first to try it.
What is Cherpa?
Cherpa is an early-stage venture building a voice-first AI money coach for women. Our goal is to help turn everyday money moments into confidence, from budgeting for life changes to planning ahead with clarity. We are currently at pre-seed stage and developing our first concept demo.
Is Cherpa available to use right now?
Not yet. We are pre-product and pre-launch. By joining the waitlist, you will be among the first to see our demo and help shape the experience.
Does Cherpa provide financial advice?
No. Cherpa does not provide regulated financial advice or recommend specific financial products. It is being built as a financial confidence and education tool designed to support your decision-making, not to replace licensed advisers.
Is Cherpa regulated by the FCA?
No. Because Cherpa does not provide financial advice, it is not authorised or regulated by the Financial Conduct Authority (FCA). If our model evolves in the future, we will explore the relevant regulatory pathways.
How does Cherpa protect my data?
Privacy is at the core of Cherpa. When we launch, your data will stay with you. We will never monetise your data, and our suggestions will always be clear and explainable so you remain in control.
When will Cherpa launch?
We are working towards our first public demo. Join the waitlist to be among the very first to try it.
What is Cherpa?
Cherpa is an early-stage venture building a voice-first AI money coach for women. Our goal is to help turn everyday money moments into confidence, from budgeting for life changes to planning ahead with clarity. We are currently at pre-seed stage and developing our first concept demo.
Is Cherpa available to use right now?
Not yet. We are pre-product and pre-launch. By joining the waitlist, you will be among the first to see our demo and help shape the experience.
Does Cherpa provide financial advice?
No. Cherpa does not provide regulated financial advice or recommend specific financial products. It is being built as a financial confidence and education tool designed to support your decision-making, not to replace licensed advisers.
Is Cherpa regulated by the FCA?
No. Because Cherpa does not provide financial advice, it is not authorised or regulated by the Financial Conduct Authority (FCA). If our model evolves in the future, we will explore the relevant regulatory pathways.
How does Cherpa protect my data?
Privacy is at the core of Cherpa. When we launch, your data will stay with you. We will never monetise your data, and our suggestions will always be clear and explainable so you remain in control.
When will Cherpa launch?
We are working towards our first public demo. Join the waitlist to be among the very first to try it.
Help Build Cherpa
We’re building a money coach for women, by women. Share what matters and shape Cherpa.